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I’m Heidi.
A CIRS patient turned Applied Neurobehavioral Researcher and Educator.
I know what it’s like to feel crushed under brain fog, exhausted by endless protocols, and lost in the complexity of recovery. I also know the fear and frustration of not being able to find a Shoemaker doctor or even a doctor who understands CIRS.
That’s why I built the CIRS program I wish I had. A place where the science is simplified, the Shoemaker Protocol steps are clear, and you’re never alone in the process.
The CIRS Decoded Coaching Program was created by a Shoemaker Proficiency Partner who has taken the Shoemaker Protocol and translated it in a way that will help you be successful, even when your brain is taxed. Here, you will find what you can do NOW to begin healing. This does NOT replace working with a doctor; it is what you do while you are stuck waiting, sometimes for years, trying to find a CIRS-literate doctor. I help you heal your brain and biology so you can complete the Protocol that heals your body.
Want to learn more?
Discover what CIRS may be doing beyond the symptoms, from inflammation and body-system disruption to changes in brain function, cognition, and follow-through. This interactive research center translates the science into clear language and shows how the B3 Model of Care™ connects Biology → Brain → Behavior to support a more complete, brain-first path toward recovery.
*This interactive Site is powered by ChatGPT, you must have an account to view. You can use the FREE version.
Heidi Wooley, PhD Candidate
MS Psychology | PhD Candidate (Psychology)
Applied Neurobehavioral Doctoral Researcher &
Educator in Metabolic Psychology
Shoemaker Proficiency Partner Diplomate
Certified Brain Health Practitioner
MoCA Certified Rater
How To Work With Me
Schedule your Initial Consultation Call
During this comprehensive 30-minute consultation, we will discuss your health history, current symptoms, concerns, and recovery goals. You will have the opportunity to ask questions, receive personalized guidance, and develop a clear plan for the next steps in your care.
Following your consultation, you will receive access to a secure client portal where you can schedule appointments, obtain professional-grade supplements, and access my specialized CIRS protocols designed to complement the Shoemaker Protocol.
*If you require support from a Shoemaker-trained physician or prescription medications for CIRS, you will be referred to my partner physicians available in 47 states plus Washington, DC. Blood panels and HLA-DR genetic risk testing are available in 46 states plus DC. They handle all of your physician and medication needs while I handle your recovery.
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What I Do For You
Biology: Address the Root Causes
Identify the biological drivers of CIRS and create a personalized strategy to reduce inflammation, support detoxification, and complement the Shoemaker Protocol.
Brain: Protect & Restore Brain Function
Use a brain-first approach to address cognitive changes, neuroinflammation, memory difficulties, brain fog, and nervous-system dysregulation associated with CIRS.
Behavior: Make Healing Manageable
Apply health and compliance psychology to turn complex protocols into realistic, sustainable actions—even when fatigue, overwhelm, or cognitive symptoms make follow-through difficult.
Resilience: Support Long-Term Recovery
Strengthen emotional well-being, stress tolerance, and self-advocacy while building practical strategies to help protect progress and support lasting recovery.
Why I’m Different
I’m not speaking to you from a textbook.
I live with CIRS every day.
I’ve walked through the confusion, the invalidation, the “normal test” conversations, the spiraling symptoms, and the long stretch of waiting to find competent care.
Now I coach the exact group I wish had support sooner:
people who know something is wrong, but don’t yet have a doctor to guide them.
That means we focus on what’s possible right now:
- Stabilizing your system
- Reducing symptom intensity
-Restoring daily function
Helping you become an informed, organized patient, ready for the right medical team
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My Coaching Framework: The B3 Model of Care™ + Bio-Behavioral Blueprint™
I use two core frameworks to guide our work:
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The B3 Model of Care™
We focus on the foundational “big levers” that move the needle when your system is dysregulated, so you’re not trying to do everything at once.
The Bio-Behavioral Blueprint™
This is where science meets real life. We translate complex biology into:
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doable daily actions
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simple tracking that doesn’t create obsession
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supportive routines that work even with low energy and brain fog
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a plan you can sustain long enough to feel change
Why This Works When Others Don’t
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Information Alone Doesn’t Heal. Implementation Does.
Most CIRS support falls into two traps:
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It overwhelms you with complex science but doesn’t translate it into a clear, livable plan.
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Or it offers one-size-fits-all “quick fixes” that ignore how deeply CIRS impacts your immune system, brain function, and behavior.
The CIRS Decoded Coaching Program is different because it:
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Combines Science + Psychology
You’re not just told what to do, you’re coached through how to do it in real life, especially when brain fog is high, motivation is low, and your environment is still being stabilized.
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Uses the B3 Model of Care™ (Biology → Brain → Behavior)
We assess what’s happening in your biology, translate how it’s affecting your brain (focus, mood, resilience), and then build the behavioral systems that make your protocol actually stick.
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Was Built by Someone Who Understands CIRS From the Inside Out
This isn’t theory or a generic checklist. It’s the structured system I wish I had while navigating CIRS, a traumatic brain injury, and years of trial-and-error, refined into a clear coaching process.
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Honors Your Time, Energy, and Cognitive Bandwidth
Coaching is designed for brains that fatigue quickly: simple priorities, short actionable steps, and “bad-day” strategies so you can keep moving forward without burning out.